Brand is delicate. Born in excitement and urgency, the identity of an organization often times fails to keep up with the growth and diversification of its true values.
"Pressed by deadlines, employment, and the many reactionary requirements of scaling, the expression and experience of a brand fall to the sidelines. Thus, it requires an outside force to reignite the search for brand portrayal."
(A wise marketer once said)
Where brand expression is reborn
Brand expression through video is simply the most dynamic form available through digital channels. Written copy and graphic design lend a hand to the ongoing quest for organizations to express their inner “why”, yet they leave a less than minor impression in the minds of their viewers.
Furthermore, the psychological position towards still-content has been tainted by countless banner ads and filler content that the brain voluntarily filters out.
Thus, brand expression through video becomes our address. Full of tremendous motion and dynamic transitions, video speaks to a very willing area of our brains. We invite the stimulation. Even greater is the fascinating parallax and masking abilities of creative video experts that tantalize and awe the eye.
Brand expression through video for B2B companies
Considered the less expressive of the industry, oftentimes business to business (B2B) companies dream of being extroverts. Burdened by the stipulations of a more logistical and technical environment, these organizations are forced into creative hibernation.
"Management hires on a creative to fill the void, but is left with even greater confusion as the need for a visionary voice is all but found. The hopeful creative sinks into oblivion as their work reduces to the prior par of in-the-box thinking."
(A wise creater once said)
Enters the “outside force”.
The creative firm. While the masses feel empowered and equipped to be creatives, simply based on the ownership of a smartphone, there has never before been such an imbalance of quality. True visual expression of a brand’s expression and experience demand far more. And frankly, deserve much more.
- Creative brand discovery
- Brand expressive through storytelling
- Development of fundamental creative assets
- Creation; filming, animating, post-production
- Proper distribution and conversion-based advertising
Discovering a brand worth sharing
Not all brands are created equally. Or, perhaps not all brands are expressed equally.
Gathering together as an organization is the start of discovery. Led by a brand strategist, complemented by the presence of a creative director, the essence of the brand will begin to come forth through inter-team interactions. Refined by proper guidance, the process will result in a resulting summary of core values and unique attributes that make the brand desirable.
For those in the B2B market, confidence and trust, while those in consumer products, status and poise.
Discover what makes those in your economy drawn towards you. Then, showcase it by storytelling through video.
In steps the creative craftsman
Now we hold refined gold, malleable and fragile. Treat it properly by hiring the right hands.
Led by the early creative director, in steps a fleet of videographers, sound professionals, and lighting experts. Each creative expert fully immersed in the mission of representing the brand’s expressive qualities through video and sound.
Filming comes to its end.
As if to continue along a single thread, the post-production team takes lead. Cleaning and arranging, as if the brand’s true expression is obvious, the expert editor forms a smooth visual representation of a highly complex organizational structure that simply wishes to connect.
Proper distribution and targeted advertising
The focus takes a complete turn. Once obsessed with the qualities of the brand’s expressive identity, we now look to the consumer. The partner in the perfect dance.
Consumed by endless content and stimulation, we hunger for media that connects deeply with our innate desire to feel. Thus, we search aimlessly for creative geniuses who master the art of brand expression through storytelling and expressive art.
Through the development of proper distribution and advertising strategies, we allow this newly birthed creative expression of an organization’s brand to cross the digital void to meet a welcoming viewer.
If your brand is in hibernation, let us wake it from its slumber. Let our brand strategist explain how today: contact@goldfishmarketing.co.il