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    About social media and how it can drive traffic and conversion

    July 10, 2017 by Goldfish Marketing

    Facebook, Instagram, Youtube, more…

    Is your company or organization on social media? I assume you are. The bigger question is, “are you profiting from your work?” We can all run a personal social media profile, we know when and how to put up pictures of our kids, spouse and dogs, but what do you do when you’re representing an organization?

    Content creation and social media strategy

    The process of content creation is one that generally scares away company managers or even marketing executives. Some of the questions are:

    • What would we even post?
    • Where do we get pictures from?
    • How often do we post?

    It truly takes strategy. Simple as that. Come from the perspective of ‘what is my final conversion,’ and go from there. If you want web traffic, then link planting is your goal. If you want engagement, then video and visual graphics are a must. And if you want sales, then brand building and traffic generation is your way to go. From there, find where your audience lives, and meet them in the right ways.

    Get in touch for more information, we love building strategies for clients of all kinds!